The Holy Grail of Reduction

The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.

That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.

The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.

Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.

Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.

These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

Bucks USA economic trends - Green technology

Report Greenhouse Gases (GHGs)

The newly formed Obama administration has listed greenhouse gas (GHG) tracking and reporting as a major goal, with the objective of protecting the future of the environment by reducing today’s carbon footprint. If no action were taken, the makeup of the earth would significantly altered. Future actions will establish a market drive carbon cap and trade program to drive GHG emissions reductions.

Greenhouse Gas tracking is outlined in The Climate Registry Protocol, which details the requirements for mandatory monitoring and tracking. The premise around greenhouse gas tracking are included in the U.S. Clean Air Act, aimed at improving air quality and lowering greenhouse gas emissions.

The Environmental Protection Agency (EPA) proposes mandatory reporting of the gases contributing to global climate change from about 13,000 facilities nationwide. These facilities account for the majority of greenhouse gas emissions within the United States and present a logical starting point for emissions reductions in the US. The regulation would cover companies that either release large amounts of greenhouse gases (GHG) directly or produce or import fuels and chemicals that when burned emit large amounts of carbon (CO2) gases.

One of the major focuses of the Greenhouse Gas tracking protocol is refrigerant gases used in refrigeration and cooling systems by numerous facilities, including manufacturers, food processors, retailers, grocery stores, office buildings, municipalities and hospitals, just to name a few. Because of their chemical makeup, refrigerant gases contain significant levels of carbon in the form of chlorofluorocarbons (CFCs), hydrochlorofluorocarbons (HCFCs) and perfluorocarbons (PFCs). Use of these compounds has been regulated under the U.S. Clean Air Act for several years.

Greenhouse gases absorb and release radiation into the atmosphere, setting off a global warming effect on earth. The intent and overall goal of GHG tracking relates to better collection and management of the emissions data now so informed decisions can be made about future carbon trading schemes. The tracking protocols also help government entities to more accurately inventory the amounts of emissions reaching the atmosphere. The new GHG legislation puts in motion the data collection, organization, and first stage reporting mechanisms to allow the US to accurately calculate and maintain a GHG emissions baseline across the entire economy. This will allow for better understanding today as well as to determine progress for future Cap and Trade programs. With this accurate information, it can be determined if the guidelines are effective in lowering the harmful effects of these substances to the ozone layer.

Greenhouse Gas tracking involves measuring direct and indirect emissions and keeping extensive records on its usage, maintenance, leak containment and disposal. Heating and cooling systems, as well as other energy consumption, are defined as direct emissions.

Better and more effective GHG management is an objective of the current US government. No longer will the US sit by and watch the world attack the issue of climate change. The US is now taking action to lower carbon emissions to the betterment of future generations. By taking no action, the earth’s makeup would significantly change, with humans and animals adversely affected and marine and plant life severely damaged.

Greenhouse Gas (GHG) management and reporting is now falling under the EPA regulations contained within The U.S. Clean Air Act because the causes of global climate change is now well know. Human activities and the use of global warming substances, like refrigerant gases, are all leading to increased global warming. The substances are carbon dioxide, chlorine, bromine, nitrous oxide, chloroflurocarbons, hydrofluorocarbons, methane, methyl bromide, methyl chloroform, sulfur hexafluoride, hydroxyl, perfluorocarbobs, halons, carbon tetrachloride, fluorine, and the fluorinated gases hydrofluorinated ethers and nitrogen trifluoride. The mandatory law is aimed at reducing the use of these substances to lower the effects of global warming.

Beginning in 2010, GHG management, tracking, and reporting will be environmental law for the highest emitting facilities. Part of the management will revolve around better tracking and reporting of refrigerant gases. Entities must submit usage reports and service records for all refrigerants having high GWP. Special calculations are applied to refrigerants when any leads occur. The GHG emission reporting rules and related protocols allow for progressive companies to take advantage of software already created to help with carbon emissions reporting. Some web applications allow organizations to track GHGs to the asset level across global, distributed facilities.

Software provided by Verisae tracks carbon dioxide (CO2) gas emissions according to The Climate Registry protocols across all sites so companies can manage their carbon emissions and work towards reducing their carbon footprint. To learn more effective refrigerant management tactics and the tools, you can research http://www.Refrigerant-Tracker.com

Fort Cherry Schools of Technology Dir.

Christians Earth Day

Earth day is coming soon (4/22/09). This month we have Easter as well…so it got me thinking. How should Christians respond to Earth day?

First, I think we need to keep it all in perspective. Yes, we are to be good stewards of the planet. However, we are not to be earth “worshipers.” The earth is just another thing in our lives that God wants us to be a good steward with. Yes, it is important…However, Jesus Christ and His shed Blood is much more important. Saving souls should be above saving polar bears. You know what I mean?

So, do I think Christian’s should celebrate Earth Day?

Sure. Just make sure you have this whole eco, green planet stuff in perspective. Make sure that you are lined up with the Word and that God is your priority and His will. Do not let being green override sharing the Love of Christ and your true God-given purpose.

All that said, I thought it would be cool to add some fun stuff to do for earth day…

Earth Day Activities:

Plant a tree. This could be a fun family project.

Recycle. Take those cans you have been saving and turn them in.

Make the whole day green. Make eco choices all day long.

Clean up. Take your family to the park and clean up the junk left by others.

Make a point to add more green. Add at least one more green activity to your life.

Go on a nature walk. Enjoy the beautiful environment that God created for you.

Organic. Visit your local Ma and Pa farmer and shop for some earth friendly stuff.

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

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5 Steps to a Greener Life

Lots of people talk about trying to live a greener life, with some even going so far as to completely change their lifestyle, but most people aren’t sure how to go green because they don’t know exactly what that means. Sure, most people know the basics that scratch the surface such as reusing, recycling and reducing the amount of waste output for their homes but there many other steps you can take to move towards a cleaner, greener environment.

If you’re wondering how you can make your life greener, here are five different tips that are simple and easy to implement and that don’t cost the you anything.  All it takes is a little dedication and after a few months, these five little things will become second-nature to you.

1. The next time you go shopping use cloth bags at the grocery store instead of paper or plastic.  These cloth bags can be purchased for as little as a few dollars each and they’re much stronger than paper or plastic bags and will last you through years of use. 

These bags help reduce waste since most people throw away the plastic and paper bags.  The hardest part of using cloth bags is remembering to take them to the store, but once you get in the habit of using them, it becomes unconscious habit.

2. Replace your standard light bulbs with compact fluorescent bulbs.  These bulbs use less energy and last for four to five years, almost 15 times longer than traditional bulbs.  While the cost of a compact fluorescent bulb is more than your standard bulb, they easily pay for themselves over time requiring less frequent replacement and reduced energy consumption.  In fact, studies show that a CF bulb can actually pay for itself within one to two months.  One CF bulb also saves about five pounds of greenhouse gas carbon dioxide a month.  Replacing every bulb in your home can have a huge impact on the environment and on your wallet.

3. Use public transportation.  By car pooling, taking the bus, or using the subway you can cut down on the amount of gas you use and the amount of exhaust your car emits.  While it may be an inconvenience in some ways, it is one of the best ways of helping the environment.  Even better, walk or ride your bike to work if possible.  This not only saves you money and helps the environment but it also keeps you fit and healthy!

4. Adjust your thermostat by a few degrees.  By turning your thermostat down by just two degrees in the winter, you can save over 50 pounds of greenhouse gas carbon dioxide per month while lowering your heating bill.  Turning it up a few degrees in the summer can likewise save you money and save the environment. 

5. Finally, only wash your clothes or run your dish washer when you have a full load.  It wastes water and electricity to wash and dry only a few pieces of clothing.  In fact, if you can, try to wash your clothes using the cold water cycle as it uses up to 50% less energy than a warm water one. 

By just doing these basics not only you can save some serious money but you can rest assured that you’re doing your part for a cleaner, brighter future. To discover more ideas you can use around your home for living green visit http://www.greentipsforyou.com!

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Recycle, Reuse and Reduce

Does you family recycle aluminum cans? Do they do it to get a little extra cash or because it is the responsible thing to do? How much do they, and you, know about what happens to the can after the soda is gone? Here is a quick true and false quiz on recycling. It will only take 2 or 3 minutes to find out what you know and what you need to know about the importance of families recycling.

Circle the answer for each of the 6 questions. Now test the other members of the family.

1. In the time it takes you to read this question, 50,000 12-ounce aluminum cans are made.

                  True or False

2. When you recycle one aluminum can you save enough energy to equal a half gallon of gasoline?

                  True or False

3. There is no limit to the amount of times aluminum can be recycled.

                  True or False

4. We use over 80,000,000,000 (billion!) cans a year.

                  True or False

5. At one time, aluminum was more valuable than gold.

                  True or False

6. More aluminum goes into beverage cans than any other product.

                  True or False

Surprise! All of the answers are true.

Did you know that for every $10 spent buying things $1 or 10% goes for packaging that is thrown away. Packaging, and that includes aluminum cans, represents 65% of household trash. Wow. What a waste of money and resources. We can do better than that.

Our family is making a special effort to Recycle, Reuse and Reduce. Will you join us in helping to protecting our earth and natural resources? Maybe your family could put up a special box to save aluminum cans for the recycling center.

(c) Judy H. Wright http://www.ArtichokePress.com You have permission to reprint this article in your blog, ezine or offline magazine as long as you keep the content and contact information intact. Thank You.

Artichoke Press is the home site of Judy H. Wright, family relationship coach and author. If your organization would like to schedule Auntie Artichoke, the storytelling trainer, for a workshop please call 406.549.9813.

You are also invited to visit our blog at http://www.AskAuntieArtichoke.com for answers and suggestions which will enhance your relationships. You will also find a full listing of free tele-classes and radio shows held each Thursday just for you.

Thanks for joining our community of caring parents, family members,coaches, teachers and mentors who want to help raise a generation of responsible adults.

Go Green With Natural Finishes

Finishes are coatings that are  applied to the external and inside surfaces of walls to protect them from the elements and from wear and tear.  They also improve the appearance of the structure and are used to enhance the design of rooms.

Petroleum, our main source of oil-based wood finishes and paint, is a non-renewable resource.  There are now paints and finishes on the market that are derived from a renewable resource, which  in a small way, helps to reduce dependence on oil, and  contributes to a more sustainable world.

The basis for these products is whey, which is a product of cheese making, and which has a high biochemical oxygen demand (BOD).  This increases the burden on waste treatment facilities, and can also pollute our natural water sources.  In the last ten years, this by-product has been used for many new purposes, one of which is natural wood finishes.

When choosing paints for your decorating, use the low or no VOC (volatile organic compound) paints. For hundreds, no, thousands of years, earth, clay and lime have been used, both in hot and cold areas of the world.  And now this knowledge is being readapted for contemporary use. If you do any redecorating or new building, it makes sense to contribute to having green, healthy surroundings.

Low and no VOC paints have less smell and less impact on air quality.  EPA studies have shown that indoor air quality is up to five times more toxic than outdoors, mainly because of toxic emissions from paint and finishes. This particularly affects anyone with allergies, asthma, or chemical sensitivities. With the new “green” paints, there will be lower contamination of landfills, groundwater, and the ozone.

Switching will not cost you more.  Cleanup is easily done with soap and water, instead of toxic chemicals, and brushes can easily be cleaned and reused.  The paint is still washable, and is far less harmful to you, your pets, and the environment.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

Green Technology

Go Green With Natural Finishes - environmental friendly finishes

Finishes are coatings that are  applied to the external and inside surfaces of walls to protect them from the elements and from wear and tear.  They also improve the appearance of the structure and are used to enhance the design of rooms.

Petroleum, our main source of oil-based wood finishes and paint, is a non-renewable resource.  There are now paints and finishes on the market that are derived from a renewable resource, which  in a small way, helps to reduce dependence on oil, and  contributes to a more sustainable world.

The basis for these products is whey, which is a product of cheese making, and which has a high biochemical oxygen demand (BOD).  This increases the burden on waste treatment facilities, and can also pollute our natural water sources.  In the last ten years, this by-product has been used for many new purposes, one of which is natural wood finishes.

When choosing paints for your decorating, use the low or no VOC (volatile organic compound) paints. For hundreds, no, thousands of years, earth, clay and lime have been used, both in hot and cold areas of the world.  And now this knowledge is being readapted for contemporary use. If you do any redecorating or new building, it makes sense to contribute to having green, healthy surroundings.

Low and no VOC paints have less smell and less impact on air quality.  EPA studies have shown that indoor air quality is up to five times more toxic than outdoors, mainly because of toxic emissions from paint and finishes. This particularly affects anyone with allergies, asthma, or chemical sensitivities. With the new “green” paints, there will be lower contamination of landfills, groundwater, and the ozone.

Switching will not cost you more.  Cleanup is easily done with soap and water, instead of toxic chemicals, and brushes can easily be cleaned and reused.  The paint is still washable, and is far less harmful to you, your pets, and the environment.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

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Residential Solid Waste Removal

Residential solid trash, also called urban solid waste and municipal solid garbage, is refuse that normally comes from households. It is either in solid or semisolid form. There are five general categories of solid garbage that include:

1) Biodegradable waste: food and kitchen
2) Recyclable material: paper, glass, bottles, cans, metals, and certain plastics.
3) Stagnant rubbish : construction, dirt, rocks, and debris.
4) Assorted waste: clothing, plastics,etc.
5) Household hazardous waste: toxic such as paints, chemicals, light bulbs, spray cans, fertilizer and pesticide containers, batteries,etc.

Cities and towns generally contracts out solid garbage removal services. They will submit bids, assess each bid, and recommend a company. The rubbish company will bill the city or town. These companies are privately owned so if a person has a lot of waste after a project such as home renovation, they can hire a garbage removal company to remove the refuse.

Because of environmental regulations and a growing demand for a cleaner environment, junk companies are now performing the following services:

Recycling Programs: Curbside recycling is usually available to all residential customers. Customers will separate their recyclables according to paper and plastics for curbside pick up. Depending on the contract, this is normally done every two weeks. There can be special recycling programs such as Christmas tree recycling. The trees are then made into mulch. Other special programs a town or city can offer are Spring and Fall Clean Ups. They are designed to encourage residents to get rid of large amounts of garbage.

Hazardous Materials: Every year, millions of people accumulate such hazardous waste products as batteries, paints and stains, cleansers and polishes, motor oil, antifreeze, pesticides and herbicides,etc. These are dangerous to the environment, people, and animals. A rubbish removal service is trained to remove these products safely and responsibly. They will sort and categorize the hazardous materials before storing them in containment units. The contracted hazardous waste hauler packs the items in drums and sends them to hazardous rubbish incinerator or other treatment facility for proper disposal. Some materials, such as used motor oil, lead-acid batteries and antifreeze, are recycled.

Compost Services: Many cities and towns offer a compost service. They will provide compost bins for people to place such items as kitchen food garbage, newspaper, and other items that can be composted. A contracted junk removal company will pick up the compost left on residential curb sides.

Energy Recovery Plants: Plants that convert rubbish to energy are popping up all over the country. These plants burn garbage to heat water which produces steam in much the same way power plants burn coal, oil, natural gas, or wood. The steam can cause a turbine to produce electricity. Junk removal companies that have energy recovery plants in their area will make use of these services.

Special Handling waste Removal Services: Cities and towns will have a contracted service to remove large items such as tires, air conditioners, household appliances, and construction debris. Tires are sent to a recycling or recovery facility and household appliances, after chlorofluorocarbon gas removal, are taken to recycling stations.

Individual Contracted waste Removal Services: There are situations where a person has too much waste to be removed by a city or town removal service. They will then enlist the services of a private company. They are trained and certified to dispose of waste, compost, and recycle residential goods. For a nominal fee, a company will come to your home and remove all of your excess trash.

Because of growing environmental concerns, most companies dispose of waste in ways that will have the least environmental impact. You will feel good knowing that you are doing your part to protect and conserve the environment.

It is important for individuals to be mindful of what is in the trash. That way, the environment can be better protected. If you are looking for a junk removal and rubbish company located in the GTA please visit us at: Garbage Removal Toronto.

Food & Technology Key

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Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers

Water Efficiency

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

Fluoro-Solar Collectors