If you have a computer, imagine how you could make a difference!

How you say?

That is all I do, show others how to promote Earth day with a Professional Events Marketer that is sharing their knowledge specifically to get an important message out. Just imagine sending one note, or just telling a friend or colleague your business Supports Earth day!

It is not just about prestige it is about you creating value in your network. When you are seen to have a heart, this is attractive to people in all lifestyles. This can make your businesses look very good. Its attractive seeing a business you are involved with supporting a worthy cause!

Let me explain.

We have created Groups that are Non-profit just for helping with education, one is called Recycling Renegades, 10×10 at Face book and we have used many services that many do not know are there but used them strategically to spread the message about Earth Day. We are just getting the word out that Earth Day can Help Corporate create a better image.

To make it worthwhile for a businessperson to get involved, we have managed to get a great set of training on Social Traffic Media to get them interested in helping us with Earth Day.

Just look at the Fun we are having, but I have to say, it is a very serious message. Its not taken lightly as its global warming, pollution, rain forests rebuilding, forestry’s, clean ups on oil slicks and more. We have demonstrated our dedication with the work going into promoting Earth day and all the people fulling you tube channels and other Medias, just to get the word out about earth day, we are taking this serious.

Warning, it is not pretty! What is happening to this earth has been hidden and covered up, please if you have a weak stomach do not look and investigate.

Now look at all the Professionals that want to be part of this big picture and give a little time to learn better skills and Promote our Earth.

If over 2000 People see the Value, will you? Many together can make a loud voice for earth day do you not think it would be exceptional for your business to be involved in such a momentous occasion.

Get with it or be left behind, it is a simple decision!

The International Scientific Congress on Climate Change was held in Copenhagen between 10th to 12th March and organised by the International Alliance of Research Universities (IARU): the conclusions will be published into a full synthesis report next June. Almost 1,600 scientific contributions of researchers from over 70 countries have been received, and more than 2,500 delegates attended the event.

Connie Hedegaard, Minister of Climate & Energy of Denmark said that we have “to avoid the unmanageable and manage the unavoidable” and she pointed to their example: this European country has become a net energy exporter in 30 years, creating a green growth as a stable solution of the 70s oil crisis. The messages of the congress are various. The risk that current trends of the climatic system will accelerate has a more defined and significant meaning: more probable abrupt and irreversible shifts, and we are already above the worst scenarios published by the Intergovernmental Panel on Climate Change (IPCC) in 2001. Thus the big problem is trying to at least slow down these trends if not reverse them. The experts tell us that fast regional and global mitigation strategies are needed and that the more we wait the more expensive and ambitious actions will have to be taken in the future. The fact that scientists have come to the point of saying that “Inaction is Inexcusable” means also that people who studied relentlessly for decades are frustrated by the inaction of governments, businesses and people: it is understandable given that their work has not been considered and used enough, if not at all, up to now. They are speaking louder and clearer now. The different roles of politicians and scientists have to be combined. It is time for leaders to rely firmly on science as a basis for tough and unavoidable decisions. A “societal transformation” is being asked for by a wide group of the most intelligent people on the planet including diffusion of sustainable behaviours, innovative leadership, removal of subsidies and reduction of “vested interests”. These are all very explicit messages to politicians and public alike: there is a lot of work to do between now and next December’s COP15.

In the final debate the Danish Prime Minister, Anders Fogh Rasmussen, summarised the six messages given by scientists as 6 keywords: Urgency (of the climate change challenge), Direction (long term target to be defined), Action (short term targets to be set), Fairness (to the poorest and most vulnerable), Opportunity (to originate large benefits), Governance (creation of a new global multilateral era). He stated firmly that “Business As Usual is dead” and asked his colleagues to follow Obama’s call for a Green New Deal, already asked for by public opinion and by many political parties in the world.

After the final debate with the panel of scientists an impatient Rasmussen asked for clear words on the CO2 emission target to be set in the new treaty. Prof. Daniel Kammen, Obama’s Senior Policy Advisor, stated that an entire new industrial revolution is needed to cut 1990’s CO2 emissions by 80% in 2050 and Prof. Stefan Rahmstorf agreed on this point. The feeling was that the other panelists didn’t mind… At this point the Prime Minister concluded that the ambition for COP15 can be this -80% long-term objective following the precautionary principle to avoid worse impacts (than the ones presented in 2007 IPCC report) already hypothesized by new works. Overall a more direct communication between scientists and policy makers took place in this huge meeting: now it’s time for delegations to study and prepare the ground for brave steps forward to be made by the international community in Copenhagen’s crucial Conference of the Parties #15. Will we be able to navigate better our “ship” in the solar system during the over 200 rotations it will make before then?

Written by Luca Marazzi on behalf of Responding to Climate Change.

Noise and vibration control is an issue that is much more common than one might originally think. In fact, it can creep up in the most unlikely of places. A good case in point is animal lab environments. Indeed, ALN Magazine recently ran an article titled “Noise & Vibration Considerations for the Animal Lab Environment.” Therein, the publication pointed out, “In the lab animal facility setting, noise, sound, and vibration affect the life cycle, interaction, and behavior of animals.” However, because “the impact of noise, sound, and vibration is a largely undocumented factor in the research,” it’s an often overlooked issue.

“If the sound pressure levels get too high,” the article continues, “there is a negative impact on animals and structures.” Vibration control, however, is just as important to these animals as noise control in that it “is a driving force behind radiated sound.”

Obviously, exposure to noise and vibration can be detrimental to an animal’s hearing, but the risks don’t stop there. “Sound and vibration can [also] have a physical impact on animals.” Even more startling, “Smaller animals are more susceptible to the affects of sound and vibration over time and will adapt or adjust accordingly. In some cases, mutations may result from exposure to undesirable conditions.”

How can animal laboratories mitigate these problems? The magazine notes, “The designers can control items that are constant disturbances that may greatly impact the animal community. Items within the designer’s control include ventilation system design, machinery vibration isolation, wall construction, lighting selection, and computer terminal placement.”

During the design process, animal labs may want to consult with a producer of custom-molded rubber and rubber-to-metal bonded parts for noise and vibration control. A world leader in the creation of rubber molding and rubber-to-metal bonded parts can help to create an environment that is not only safe for the animals being kept there but is also conducive to a healthy work environment for the people who are employed there.

The Vibro-Insulator line of isolators and mounts, in particular, aid in the control of noise, vibration, and shock. Selecting the right type of mount for an individual animal lab’s specific applications can prove tricky, however. That’s why consultation with an expert with reputable qualifications in rubber molding and rubber-to-metal bonding can be very beneficial.

Of course, once professional advice has been obtained, browsing the Vibro-Insulator catalog allows animal labs easy navigation so they can select the correct mount for their application. Rubber Vibro-Insulators come in a variety of styles and sizes to handle most vibration isolation problems. Most of the mount styles are designed to be used in either the compression or shear direction.
Selection of the proper Vibro-Insulator for a specific application boils down to a multi-step mathematical function that an expert can calculate for the lab or into which the lab’s design team can plug the following information:

1. The maximum load that must be supported.
2. The number of mounts supporting the load.
3. The frequency of the disturbing vibration.
4. Any restrictions on the size or style of the mount based on space limitations or assembly considerations.

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

The United States and a host of other foreign countries are focusing on fugitive emission tracking for certain industries. The goal is to identify the amount of substances that are emitted into the atmosphere when a refrigerant gas leak occurs. This will give government officials at the EPA a better understanding of the amount of greenhouse gases harming the environment each year and contributing to global warming due to the ineffective management of refrigerant gases.

Fugitive emission takes place when an unexpected leak of a hazardous substance occurs in a system and the discharge is not contained in a vent, stack, or duct. This may be caused by a component failure, poor servicing, or a breakdown in some industrial process. When a system containing refrigerant leaks, these high global warming potential substances cause damage to the atmosphere. Certain refrigerant gases are not broken down in the atmosphere and end up entering the stratosphere and destroying the protective ozone layer over time.

Across the U.S. economy, refrigerant gases or fugitive emissions equal over 300K tons of carbon dioxide each year. Other countries have similar or worse outputs. Many environmental regulations, such as The Montreal and Kyoto Protocols, exist to reduce the escape of harmful substances, like refrigerants, into the atmosphere over time. There are additional goals to reduce the potential for global warming in the near future and to improve air quality in the long term by reducing the emissions refrigerant gases.

A select few refrigerant gases have multiple detrimental effects on the environment. Not only are they ozone depleting substances but they are also chemicals with a high global warming potential (GWP) which places them into the category of greenhouse gases which lead to global climate change. For many reasons, it is important to effectively monitor, track, and report refrigerant gas usage.

The EPA has finalized its rules pertaining to any fugitive emission occurrence, whether through evaporation or a leak. The regulations apply to several industries, including existing and newly constructed facilities with systems using refrigerant gas in their workplace heating and cooling systems. Other industries are industrial chemical manufacturing, electric services, pulp and paper mills, and petroleum refinancing.

Tracking fugitive refrigerant gases is required by facilities owning or operating HVAC-R systems or by manufacturers who produce them. The EPA has identified a number of dangerous compounds, among them chloroflurocarbons, hydrofluorocarbons, methyl bromide, halons, methyl chloroform, and carbon tetrachloride.

A particular concern for fugitive emission problems is with refrigerant gas, because it contains chloroflurocarbons and hydrofluorocarbons, two primary contributors to the weakening of the ozone layer and the increase in greenhouse gas volumes. Furthermore, refrigerant gas is used across many industries in refrigeration and cooling units, ventilation and air conditioning systems, and fire protection systems.

When a fugitive emission occurs, businesses are required to track the refrigerant leak rates and report annul refrigerant usage it to the EPA. One of the primary emissions scopes, fugitive refrigerant gas emissions are an integral part of an organizations carbon management requirements. Of the utmost importance is the determination of the HVAC-R system that is leaking and the capturing of the service event detail related to fixing the leak. Systems containing refrigerant gases must be inspected by EPA certified technicians and all service events must be logged when refrigerants are handled.

The new fugitive emission regulations provide a more standardized approach to thresholds identified by the U.S. Clean Air Act at the direction of the EPA. These include continuous monitoring, tracking of leaks, and reporting of leak repair, and containment.

Web applications and specialized tools can increase an organization’s efficiencies related to HVAC-R system maintenance, improve accuracy of refrigerant inventories thus saving money, and turn manual processes into a centralized, automated work flow. Development firms who specialize in the area. They ensure compliance and reduce the likelihood of substantial fines.

For some time now, the extremely destructive Pine Beetle ( Dendroctonus ponderosae ) is ravaging huge areas of Canada’s forestlands and its destruction is so virulent, that it is leaving massive and easily visible scars across otherwise green foliage landscapes. In numerous areas where the pine beetle is active, various solutions for its eradication have been tried and some of these in themselves, are so toxic in nature that they would normally be classed as being a larger risk than the beetle they are attempting to destroy.

These beetles have an average life span of about one year and generally, their eggs are laid through the bark of a tree where they develop into larvae that stay under the bark all through the winter months. During the spring the larvae continue to feed under the bark and then they will change into pupae during the months of June and July. During the rest of the summer and into fall, the new adult pine beetles leave the infested tree through emergence holes they create and after drying themselves in the warm sunshine, they take off to mate and commence a new cycle by laying the next generation’s eggs under the bark of new trees. 

During the time they remain under the bark of a tree, they are known to transmit a fungus type substance that stains the sapwood of the tree a blue colour. Other than discoloration, this blue colouring appears to have no adverse affects on the actual structural integrity of the tree. However, we must not forget that the damage has already been done and like a rolling snowball, it gather momentum and range of spread with each summer that comes. These beetles prefer mature trees such as lodge pole pines which are considered mature after eighty years of growth and in the Province of British Columbia, current statistics show that there are three times more mature lodge pole pines than they had over ninety years ago. Hot and dry summers make the trees more stressed and thus more susceptible to attack and infestation by this ravenous little creature. Trees which have been attacked will turn red roughly one year after the infestation and then, between one and two years later the affected trees will turn grey and all of their needles will fall off.

Another interesting fact about these little guys is they do not like it too cold! Their eggs, larvae and pupae are very susceptible to very cold temperatures and if these temperatures remain below minus 35 Celsius for a prolonged period of maybe a week, then this will kill off the eggs, larvae, pupae and generally sizeable portions of the beetle population in that area of cold weather. This being said, unless we suddenly enter the start of a new ice age all across Canada, these sporadic cold spells are unfortunately not enough to rid us of this continually spreading plague of destruction.   Yes, there are action plans prepared and in place and yes, the Canadian Ministry of Forests and Range are really trying to get to grips with finding a solution to this costly problem but to date, the efforts and methodology being used has had little or no effect on the overall problem.

The good news is that an answer to this massive problem does exist and better still, it is an answer, which consists of no chemicals, no toxins, no poisons and no danger to either the forest or to the people who would apply the solution. This answer can be found right now in the form of a golden all natural organic fluid formulated around a cedar oil base. This fluid can totally eradicate the pine beetle and a few other nasty insects at the same time. It is not cheap but then again it is not as expensive as some of the other treatment that have been tried. It is non hazardous and will not harm the environment in any way and it is here and available right now. Unfortunately, for now it appears that here it must stay as the Ministry of Forests and Range are continuing their quest with what they feel they know best. Maybe someday, hopefully soon, they will realize that we can defeat this natural pest by using a totally natural substance.

Are you trying to make changes in your lifestyle that will help to preserve some of the natural resources being used everyday? There are many things that individuals can do to make a difference. However, one of the biggest concerns is the problems caused by all the vehicles being driven today. Everyone knows that vehicles put out gas emissions that add to the amount of air pollution already causing problems for humanity. But what can you do?

Very few people can do without some sort of vehicle in today’s society. It would be almost impossible to get from one location to another without driving most of the time. Still, it’s important to do all you can to reduce the amount of pollution being emitted into the air. Since buying a hybrid is not an option that everyone can take advantage of, here are a few tips for driving green that will help reduce pollution caused by vehicles.

• Proper Maintenance - One of the best things that you can do to make sure you’re driving green is to keep the maintenance up on your vehicle. Keep it tuned up, air filters changed and make sure the tires are inflated properly.

• Carpool When Possible - It may not always be possible to carpool but do so whenever you can. This will make more of a difference than you might think.

• Plan Your Trips: If you plan your trips in advance you can cut down on your driving time. You can plan the shortest route that will accomplish everything you need to get done. Stop by the store on your way home from work instead of going home first and leaving again. Anything that reduces your driving time will help.

• Walk More - When you’re visiting a neighbor, going to the local park or anywhere that is near your home, try walking whenever it’s practical to do so.

• Cut Down on the AC - Only use the air conditioning whenever it’s absolutely necessary. You can roll down the windows other times to let a breeze blow through.

• Drive Smart - Driving smart includes avoiding sudden stops and starts and driving the speed limit. Speeding uses more gasoline and produces more pollution than necessary.

These are all simple and easy things that everyone can do to help the environment. If every driver were to make these changes it would make a huge difference in the amount of pollution created each day.

Four million tons of junk mail is sent every year…at least half of which is never even opened. You probably are aware that your name, address, and spending habits are regularly being traded and sold on the open market.  By investing half an hour now, you can rid yourself of most of the junk mail for up to five years…and save a few trees while you’re doing it.

So here are a few tips that you can work on to lessen the load of junk you get every day:

• Product warranty cards do not register your product…that was done when you purchased it. They are used to fin out about your interests and your income for the sole purpose of junk mail.
• When ordering something on the phone, tell them specifically to not give your name and address to other companies for any reason.
• Any time you donate money or order a product or service by mail, write on it in large letters, telling them not to sell your name and address.
• When the junk come by first class mail, cross out the address and bar code, circle the first class postage and write “refused: return to sender”.
• Your credit card companies are the worst offenders and probably sell your name and address more than anyone else. Stopping them is easy; you just need your address and social security number. One call does it all for agencies Equifax, Trans Union, Experian and Innovis. Dial 1-888-5 OPT OUT (or 1-888-567-8688) 24 hours a day.

Sometimes, simple acts such as going to the grocery store can turn into a moral dilemma. Is it better to choose the piece of organic fruit produced on the other side of the country or the non-organic version grown locally, 50 miles away? Are the benefits of chemical-free shampoo worth an extra 5 bucks a bottle? Will I really be able to enjoy a cheap chocolate bar knowing that the growers of the cocoa beans were likely not fairly compensated?

As much as I’d like to say that I always buy the product that is environmentally safe and sustainably produced, in reality, that’s not always the case. First, the sheer amount of information required to be able to distinguish between products is staggering. You need facts regarding environmental impact, transportation costs, and fair trade practices, to name just a few. And there are plenty of misinformation and greenwashing campaigns out there to steer you in the wrong direction.

Second, of course, there are times when the high cost of an ethically made product turns me off from buying it. Even consumers with the best of intentions have their breaking points.

The thing is, companies who go out of their way to implement sustainable practices endure a greater cost of production. Sure, they can sometimes capitalize on this by marketing to conscientious consumers who are willing to pay a bit more, but the fact remains that in today’s system, environmentally minded production is punished.

On the other hand, companies who move their factories (and jobs) to developing countries with lax environmental standards and cheap labor are able to make products at a fraction of the cost and undercut their competitors (while shipping materials and finished goods all around the world and adding to our greenhouse gas problems).

The way it’s set up, high environmental standards in one country drive companies to relocate in places where it’s permissible to pollute in order to compete in the marketplace. Chaco, the Colorado-based athletic sandal company, is a prime example of even a well-intentioned company being forced to follow suit to maintain competitive pricing on their products. In fact, 95% of all footwear in the world is produced in China, whose poor environmental regulation and sometimes dangerous environmental problems are well known.

With current talk about cap and trade emissions programs, this phenomenon may only get worse.

So how do we even the playing field and reward companies for good business practices?

When I think about this problem, I keep coming back to an idea I encountered in a casual conversation with a stranger while traveling. I can’t remember his face or his name, but his idea has stuck with me and festered in my mind for the better part of a year. His take was that putting the financial burden of environmental responsibility on the companies just doesn’t make sense for the reasons I’ve given above. In a global marketplace, it renders companies less competitive than those that operate free of environmental and labor regulations.

Wouldn’t it make more sense to put an “environmental impact” or “ecological footprint” tax on the product itself?

Ugh, a tax?

Initially, I didn’t warm to the idea either. But think about it: adding a tax proportionate to a product’s ecological and social footprint eliminates the cost advantage of irresponsible production. All those environmental costs that are currently not included in our economic system would be factored in and would increase the price of unsustainably made products.

This, in turn, would make moral dilemmas at the grocery store much easier. Is it more sustainable to buy distant, organic produce or local, non-organic produce? The tax-adjusted pricing should inform my decision. Can I afford the chemical-free shampoo? Yes, because the price of its chemical-laden competitors would be raised through the environmental impact tax and eliminate the cost advantage of choosing that product.

The money raised from the tax could fund its implementation and other sustainable programs such as public transportation (high speed rail, anyone?) and alternative energy. Perhaps it could even make a dent in our gaping budget deficit.

Won’t this cost me money?

You may be thinking, “Sure, that’s a good idea in concept, but that will raise my bills - grocery, clothes, everything.” Well, yes, that’s true. But maybe if we see the true cost of the products we casually consume, we can make a more informed decision about what is really necessary to our lives.

Additionally, programs such as this often have the greatest impact on the poor. But this could be compensated for by using some of the tax revenue for need-based assistance programs.

Regardless, running an economic system on the assumption of infinite resources is fundamentally flawed. Currently, environmental impacts such as air pollution, water pollution, and deforestation are not factored into the cost of a product: they are considered “externalities.”

These costs need to be included in the system in a way that does not punish those who engage in sustainable business practices. By taxing a product’s environmental impact, it levels the playing field for the consumer.

Disclaimer

Of course, I am not an economist or policy guru. I don’t know how to implement such a tax or if it would even be possible (though compared to creating a carbon trading market, perhaps it’s not that difficult). This is only the musing of a concerned, intelligent citizen trying to brainstorm ways to make our economic system fit within the bounds of our ecological constraints.

What do you think? Would such a tax have a beneficial effect on our production system? Join the conversation over at our website!

EARTH DAY IS A SPECIAL DAY - There is a special day each year that was established in 1970 by Gaylord Nelson to raise awareness in individuals, communities, towns, governments and countries about the state of our earth.

We have come to realize that our Blue Marble has finite resources. Once human greed and actions of indiscretion removed or destroyed our land, water, and air it would take thousands of years to repair our fragile planet, if ever.

OUR CHANGING WORLD Many had no concept of the untold repercussions upon all living organisms that would result from thinking only of how to take from the earth and not give back or preserve. We are feeling the effects in our escalating human diseases, loss of rain forests that filter our air, changing climates bringing drought, tornadoes, hurricanes, earthquakes or floods. We are observing the rapid extinction of plants and animals both on land and in our oceans.

INCREASED AWARENESS Due to the heightened awareness from past Earth Day Celebrations many have championed for preservation and replenishing our Earth. This year we hope to far surpass the original 20 million people who were involved with that first Earth Day almost 40 years ago. The need is more pressing and urgent. Our landfills are over-burdened and farm animal waste seeps into our water supplies. We scrape coal from the ground and leave eroded denuded rock. We need to find technological methods to secure nuclear waste, stop air pollution and clean up the invisible acid rain that harms every living thing.

LAWS CAN BE ENACTED Countries around the world have created governmental committees and agencies to spearhead environmental clean up and to oversee improved management of natural resources. We should legislate for better programs and ways to protect our earth. The spirit of the day includes binding people together by simply stating the cause through slogans, posting them on banners in public places and using them as public service announcements.

BUILD COMMUNITY AND AWARENESS WITH MOTTOES Slogans solidify the main theme for each year’s celebration. You may want to emphasize the grand scheme of things or focus on a particular issue. There may be off-shoots from different organizations as they gather support for their favored area. One group may consider the rivers and streams where their people fish and recreate as the top priority. Others may focus on trees, natural preserves, and all aspects of wood and forests. People living in mountain ranges may emphasize the importance of clean air and fight to prevent acid rain. Villages that live on the coasts want to keep their fisheries alive with clean oceans.

GET INVOLVED BY BRAINSTORMING SLOGANS Suggestions for stimulating discussion, approaching the issue of slogans and having fun at the same time:

1. Meditate on the idea of Earth Day. What does your intuition tell you?
2. Look around and take notice how pollution effects you? What is the most important issue?
3. Read the paper, listen to the radio, or search the latest news online. What current event topic comes up most often?
4. Talk with friends, family, community and congregation members. Get some opinions.
5. Join an environmental group in your region and read their articles.
6. Create a survey.
7. Now that you’ve got the juices flowing, begin writing the main ideas.
8. Use as many words to describe the themes and then see if any phrases or words cover these ideas.
9. Are they catchy like the hook of a song or the repeating stanzas?
10. Would the phrase fit on a button or shirt?
11. Are the words powerful? Would they motivate others to action?
13. Are the words emotional? Do they touch the heart with meaning?