Green Technology World

Is it Green? - to Buying Eco-Friendly Products: A Shopper’s Guide

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

Global Warming. Are Tsunami’s Being Caused?

Throughout the history of our planet it has endured a constantly changing climate. It endured an ice age and has also experienced long periods of heat. But over the last two hundred years, give or take, the temperature of our planet has been steadily increasing. This change in the climate on earth is known as global warming, and global warming is the direct result of the industrial revolution.

Because of the industrial revolution, people are constantly burning fossil fuels such as oil and coal. But by burning these fuels dangerous greenhouse gases like carbon dioxide (CO2) are then released into the earth’s atmosphere. These gases block heat rising from the earth from being able to escape into space. The same basic function that glass panels on greenhouses have, hence the name. Our burning of fossil fuels causes more than three quarters of all carbon dioxide emissions. Power plants and other stationary sources contribute more than half of that amount.

Along with increasing CO2 emissions, deforestation is on the increase as well. This is disastrous, because trees recycle CO2 and release oxygen back into the atmosphere. Because of the rise in deforestation levels the fossil fuels we burn are seriously jeopardizing our planet. We know that global warming is the cause of glaciers getting smaller and for the rise in sea levels. Plants and animals show clear and undeniable signs that they are affected in many different ways. Earth is experiencing longer seasons which results in rivers and lakes freezing later than usual and melting sooner. Without a doubt, global warming causes many changes and affects our planet in many ways but can it also cause a tsunami?

Nobody will ever forget the utter destruction, grief and loss left behind after the huge tsunami that hit parts of Asia on December 26th, 2004. Hundreds of thousands of people were killed, injured and traumatized. The areas it hit were left completely destroyed.

Generally speaking a tsunami is made up of a series of waves. More often than not the first one is the mildest. Prior to the arrival of the first wave, the shoreline recedes dramatically and often leaves the ocean floor exposed. They mostly occur where the water is shallow but they can also occur around coastal areas. In deep water a tsunami appears as a big wave and nothing more. In shallow water this is not the case. The wave can reach as high as one hundred metres, although, in all honesty, this is not at all common.

We know that tsunami’s can be caused by an earthquake, but this is not the only cause. They can also be caused through volcanic eruptions and landslides. Another cause is if a large amount of water is somehow displaced, such as when meteors happen to fall into large bodies of water. Tsunami’s are caused by events that can be, and are, affected by global warming, however global warming itself does not directly trigger the formation of a tsunami. Basically, it is an indirect cause.

One thing is certain, global warming is not a myth as some suggest. The planet is displaying clear signs that we dare not ignore.

For more global warming articles and daily news why not visit http://www.globalwarmingnewsblog.com - a site dedicated to information about climate change: effects, issues, causes, solutions, opinion and more.

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